Monday June 21, 2010 at 13:05
16 notes
Facebook Fans spend twice as much as non-fans of the products they “like”
Digital consulting firm Syncapse and research company Hotspex have come up with an empirical formula that puts an average value of $136.38 on the Facebook fans of the site’s 20 biggest corporate brands. Most of that value comes from how much the fans will spend on the brand’s products, with additional dollars coming from customer loyalty, recommendations and earned media.
That’s kind of fascinating.
This post was reblogged from Soup.
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m-x liked this
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egyeske reblogged this from kosullo and added:
Brit tudósokból álló marketing és PR kutató cég azt is kimutta, hogy az emberek inkább azt a zenekart hallgatják, aminek...
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amyisgone reblogged this from soupsoup and added:
I am a fan of Flight...Conchords…am I twice as likely to stalk Bret or Jemaine? Oh wait....
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excitablehonky liked this
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allthingssocial reblogged this from soupsoup
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sobrien reblogged this from ronworkman and added:
This graph is compelling, but doesn’t really do much for me. Someone who buys an excess of the product is more likely to...
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csessums reblogged this from iwasframed
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iwasframed reblogged this from ronworkman
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ronworkman reblogged this from soupsoup
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staceyjoy reblogged this from soupsoup and added:
That’s kind of fascinating.
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zhubi reblogged this from soupsoup and added:
Very compelling. I was actually thinking about this concept on the airplane (aka idea incubator) yesterday when I...
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kosullo reblogged this from soupsoup and added:
Nekem még sosem támadt zabálórohamom facebookozástól.
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motionsensorsoundtrack reblogged this from excitablehonky and added:
good little consumers…
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rafimama reblogged this from soupsoup
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halley reblogged this from soupsoup and added:
Wait, what? Srsly? That’s a LOT of sacks of Skittles. I’m probably guilty...Starbucks...
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excitablehonky reblogged this from soupsoup
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soupsoup posted this
